:root{--blue:#0B1F33;--dark:#081520;--red:#C1121F;--gray:#6C757D;--soft:#F4F7FA;--line:#D8E0E7;--white:#fff}*{box-sizing:border-box}body{margin:0;font-family:Inter,Arial,sans-serif;color:var(--blue);background:#fff;line-height:1.55}a{text-decoration:none;color:inherit}img{max-width:100%;display:block}.container{width:min(1180px,92%);margin:auto}.nav{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.94);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}.nav-inner{height:74px;display:flex;align-items:center;justify-content:space-between}.brand{font-weight:900;letter-spacing:-.04em;font-size:22px}.brand span{color:var(--red)}.menu{display:flex;gap:26px;font-weight:700;font-size:16.8px;line-height:1.2}.menu a:hover{color:var(--red)}.btn{display:inline-flex;align-items:center;gap:8px;background:var(--red);color:#fff;padding:14px 22px;border-radius:999px;font-weight:800;box-shadow:0 14px 34px rgba(193,18,31,.22)}.btn.secondary{background:#fff;color:var(--blue);border:1px solid var(--line);box-shadow:none}.hero{padding:86px 0 70px}.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:42px;align-items:center}.eyebrow{color:var(--red);text-transform:uppercase;font-size:13px;font-weight:900;letter-spacing:.12em}.h1{font-size:clamp(42px,6vw,76px);line-height:.94;letter-spacing:-.065em;margin:12px 0 20px}.lead{font-size:21px;color:#4D5B68;max-width:680px}.actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px}.visual-card{border-radius:32px;overflow:hidden;box-shadow:0 30px 80px rgba(11,31,51,.18)}.section{padding:78px 0}.section.dark{background:var(--dark);color:#fff}.section.soft{background:var(--soft)}.section-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:34px}.section h2{font-size:clamp(32px,4vw,54px);line-height:1;letter-spacing:-.05em;margin:0}.section .desc{color:#5d6975;max-width:620px}.dark .desc{color:#bdd0df}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.card{background:#fff;border:1px solid var(--line);border-radius:28px;overflow:hidden;box-shadow:0 16px 46px rgba(11,31,51,.08);transition:.28s}.card:hover{transform:translateY(-8px);box-shadow:0 28px 80px rgba(11,31,51,.14)}.card-body{padding:28px}.tag{color:var(--red);font-weight:900;text-transform:uppercase;letter-spacing:.08em;font-size:12px}.card h3{font-size:27px;line-height:1.05;margin:8px 0 12px;letter-spacing:-.04em}.card p{color:#586675;font-size:17px}.link{font-weight:900;margin-top:16px;display:inline-block}.kpi-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.kpi{background:#fff;color:var(--blue);border-radius:26px;padding:28px;border:1px solid var(--line)}.kpi strong{font-size:46px;letter-spacing:-.05em}.split{display:grid;grid-template-columns:1fr 1fr;gap:38px;align-items:center}.list{display:grid;gap:14px}.list div{background:#fff;border:1px solid var(--line);border-radius:18px;padding:18px;font-weight:700}.dark .list div{background:#10283f;border-color:#244158}.page-hero{padding:70px 0;background:linear-gradient(135deg,var(--blue),var(--dark));color:#fff}.page-hero h1{font-size:clamp(42px,6vw,72px);line-height:1;letter-spacing:-.06em;margin:10px 0}.breadcrumb{opacity:.75;font-weight:700}.form{background:#fff;border:1px solid var(--line);border-radius:28px;padding:30px;box-shadow:0 20px 60px rgba(11,31,51,.12)}input,textarea,select{width:100%;padding:16px;border:1px solid var(--line);border-radius:14px;margin-bottom:14px;font:inherit}textarea{min-height:130px}.footer{background:var(--blue);color:#fff;padding:42px 0}.footer-grid{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}.wa{position:fixed;right:22px;bottom:22px;background:#25D366;color:#fff;border-radius:999px;padding:14px 18px;font-weight:900;z-index:30}.reveal{opacity:0;transform:translateY(18px);transition:.7s}.reveal.visible{opacity:1;transform:none}.pill{display:inline-block;padding:9px 14px;background:#eef3f7;border-radius:999px;font-weight:800;margin:5px}.article{max-width:860px;margin:auto}.article p{font-size:19px;color:#4D5B68}.price{font-size:44px;font-weight:900;letter-spacing:-.04em}@media(max-width:900px){.hero-grid,.split,.grid-3{grid-template-columns:1fr}.kpi-grid{grid-template-columns:1fr 1fr}.menu{display:none}.hero{padding-top:54px}}@media(max-width:520px){.kpi-grid{grid-template-columns:1fr}.actions{flex-direction:column}.btn{justify-content:center}}

/* Dropdown principal de servicios */
.menu-item{position:relative;display:flex;align-items:center}.menu-link{display:inline-flex;align-items:center;gap:6px}.menu-link::after{content:"▾";font-size:10px;color:var(--red);margin-left:4px}.submenu{position:absolute;top:100%;left:0;min-width:230px;background:#fff;border:1px solid var(--line);border-radius:18px;padding:10px;box-shadow:0 24px 60px rgba(11,31,51,.16);display:grid;gap:4px;opacity:0;visibility:hidden;transform:translateY(10px);transition:.22s;z-index:50}.submenu a{display:block;padding:12px 14px;border-radius:12px;color:var(--blue);font-weight:800;white-space:nowrap}.submenu a:hover{background:var(--soft);color:var(--red)}.has-submenu:hover .submenu{opacity:1;visibility:visible;transform:translateY(0)}.service-card img{transition:.28s}.service-card:hover img{transform:scale(1.025)}
@media(max-width:900px){.submenu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;padding:0}.menu-item{display:block}}


/* ===== Header unificado con logo + menú responsive ===== */



.nav{position:sticky;top:0;z-index:1000;background:rgba(255,255,255,.96);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}
.nav-inner{min-height:98px;height:auto;display:flex;align-items:center;justify-content:space-between;gap:22px;padding:12px 0}.brand-logo{display:flex;align-items:center;flex:0 0 auto}.brand-logo img{height:70px;width:auto;max-width:252px;object-fit:contain;display:block}.nav-cta{white-space:nowrap}.nav-toggle{display:none;width:44px;height:44px;border:1px solid var(--line);border-radius:14px;background:#fff;align-items:center;justify-content:center;flex-direction:column;gap:5px;cursor:pointer}.nav-toggle span{width:20px;height:2px;background:var(--blue);display:block;border-radius:2px;transition:.22s}.nav-toggle.active span:nth-child(1){transform:translateY(7px) rotate(45deg)}.nav-toggle.active span:nth-child(2){opacity:0}.nav-toggle.active span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
@media(max-width:980px){.nav-inner{min-height:91px}.brand-logo img{height:62px;max-width:222px}.nav-toggle{display:flex;order:3}.nav-cta{display:none}.menu{position:absolute;top:100%;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);box-shadow:0 22px 50px rgba(11,31,51,.12);padding:14px 4%;display:none;flex-direction:column;gap:4px}.menu.open{display:flex}.menu>a,.menu .menu-link{padding:15px 12px;border-radius:12px;font-size:18px}.menu>a:hover,.menu .menu-link:hover{background:var(--soft)}.menu-item{display:block}.submenu{position:static;min-width:unset;opacity:1;visibility:visible;transform:none;display:grid;box-shadow:none;border:0;border-left:3px solid var(--red);border-radius:0;margin:0 0 6px 14px;padding:2px 0 2px 10px}.submenu a{padding:11px 12px;font-size:16px}.has-submenu:hover .submenu{transform:none}}
@media(max-width:560px){.brand-logo img{height:54px;max-width:198px}.nav-inner{gap:12px}.nav-toggle{width:42px;height:42px}.hero{padding-top:38px}}


/* ===== Footer B2B optimizado para conversión ===== */
.footer-b2b{background:linear-gradient(180deg,#081520 0%,#0B1F33 100%);color:#fff;padding:0 0 24px;margin-top:0}.footer-cta-panel{transform:translateY(-1px);background:linear-gradient(135deg,#0B1F33 0%,#102A43 58%,#C1121F 160%);border:1px solid rgba(255,255,255,.12);border-radius:30px;padding:34px;display:grid;grid-template-columns:1.45fr .85fr;gap:28px;align-items:center;box-shadow:0 28px 80px rgba(8,21,32,.28)}.footer-kicker{display:inline-block;color:#FFCFD3;text-transform:uppercase;font-size:12px;font-weight:900;letter-spacing:.14em;margin-bottom:10px}.footer-cta-panel h2{font-size:clamp(28px,3.4vw,46px);letter-spacing:-.055em;line-height:1;margin:0 0 12px}.footer-cta-panel p{margin:0;color:#D9E4EE;font-size:17px;max-width:760px}.footer-cta-actions{display:flex;flex-direction:column;gap:12px;align-items:stretch}.footer-cta-actions .btn{justify-content:center}.footer-whatsapp{background:#fff!important;color:#0B1F33!important;border-color:rgba(255,255,255,.4)!important}.footer-main{padding:56px 0 34px;display:grid;grid-template-columns:1.45fr .8fr .8fr .9fr;gap:36px;align-items:start}.footer-logo{display:inline-flex;background:#fff;border-radius:18px;padding:10px 14px;margin-bottom:18px;box-shadow:0 14px 40px rgba(0,0,0,.18)}.footer-logo img{height:58px;width:auto;max-width:220px;object-fit:contain}.footer-brand-block p{color:#C3D2DF;font-size:16px;max-width:360px;margin:0 0 18px}.footer-proof{display:flex;flex-wrap:wrap;gap:8px}.footer-proof span{border:1px solid rgba(255,255,255,.16);background:rgba(255,255,255,.06);color:#D9E4EE;border-radius:999px;padding:8px 10px;font-size:12px;font-weight:800}.footer-col h4{margin:0 0 14px;color:#fff;font-size:15px;text-transform:uppercase;letter-spacing:.08em}.footer-col a,.footer-col span{display:block;color:#B8C7D4;margin:0 0 10px;font-size:15px}.footer-col a:hover{color:#fff;transform:translateX(2px)}.footer-mini-cta{margin-top:16px!important;color:#fff!important;font-weight:900}.footer-bottom-pro{border-top:1px solid rgba(255,255,255,.12);padding-top:18px;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;color:#8FA3B5;font-size:13px}.footer-grid{display:none}
@media(max-width:980px){.footer-cta-panel{grid-template-columns:1fr}.footer-cta-actions{flex-direction:row;flex-wrap:wrap}.footer-main{grid-template-columns:1fr 1fr}.footer-logo img{height:52px}}
@media(max-width:640px){.footer-b2b{text-align:left}.footer-cta-panel{padding:26px;border-radius:24px}.footer-cta-actions{flex-direction:column}.footer-main{grid-template-columns:1fr;padding-top:42px}.footer-logo img{height:48px;max-width:190px}.footer-bottom-pro{display:grid}.footer-col a:hover{transform:none}}


/* =========================================================
   Ajuste visual PRO v2: 70% corporativo limpio, 20% premium,
   10% libertad gráfica controlada.
   Enfoque: sobriedad B2B, jerarquía, profundidad sutil y mejor conversión.
   ========================================================= */
:root{
  --blue:#0A1E32;
  --dark:#06111D;
  --red:#B80F1C;
  --red-2:#E33A45;
  --gray:#607080;
  --soft:#F3F6F9;
  --soft-2:#F8FAFC;
  --line:#DCE5ED;
  --white:#fff;
  --ink:#0A1E32;
  --muted:#526374;
  --premium-shadow:0 26px 70px rgba(10,30,50,.12);
  --soft-shadow:0 14px 38px rgba(10,30,50,.08);
  --radius-xl:30px;
  --radius-lg:22px;
}
html{scroll-behavior:smooth}
body{
  color:var(--ink);
  background:
    radial-gradient(circle at 8% 0%,rgba(184,15,28,.055),transparent 28%),
    linear-gradient(180deg,#fff 0%,#F9FBFD 46%,#fff 100%);
  text-rendering:optimizeLegibility;
  -webkit-font-smoothing:antialiased;
}
.container{width:min(1200px,92%)}

/* Header: más premium sin hacerlo pesado */
.nav{
  background:rgba(255,255,255,.88)!important;
  border-bottom:1px solid rgba(220,229,237,.9)!important;
  box-shadow:0 10px 34px rgba(10,30,50,.055);
}
.nav::before{
  content:"";
  position:absolute;
  inset:0 0 auto 0;
  height:3px;
  background:linear-gradient(90deg,var(--red),rgba(184,15,28,.12),transparent 72%);
  pointer-events:none;
}
.nav-inner{min-height:94px!important;padding:10px 0!important}
.brand-logo img{
  height:68px!important;
  filter:drop-shadow(0 8px 14px rgba(10,30,50,.08));
}
.menu{
  gap:8px!important;
  align-items:center;
  font-size:16px!important;
  letter-spacing:-.01em;
}
.menu>a,.menu-link{
  position:relative;
  padding:12px 13px;
  border-radius:999px;
  color:#142D44;
  transition:background .22s,color .22s,transform .22s;
}
.menu>a::after{
  content:"";
  position:absolute;
  left:18px;
  right:18px;
  bottom:7px;
  height:2px;
  background:var(--red);
  transform:scaleX(0);
  transform-origin:center;
  transition:transform .22s;
  border-radius:99px;
}
.menu>a:hover,.menu-link:hover{
  color:var(--red);
  background:rgba(184,15,28,.055);
}
.menu>a:hover::after{transform:scaleX(1)}
.nav-cta{padding:13px 20px!important;box-shadow:0 16px 34px rgba(184,15,28,.22)!important}
.submenu{
  border:1px solid rgba(220,229,237,.95)!important;
  border-radius:20px!important;
  box-shadow:0 28px 70px rgba(10,30,50,.16)!important;
}

/* Botones: corporativo, no llamativo en exceso */
.btn{
  background:linear-gradient(135deg,var(--red),#95101A);
  border:1px solid rgba(255,255,255,.08);
  padding:15px 23px;
  letter-spacing:-.01em;
  transition:transform .22s,box-shadow .22s,background .22s;
}
.btn:hover{transform:translateY(-2px);box-shadow:0 20px 44px rgba(184,15,28,.25)}
.btn.secondary{
  background:rgba(255,255,255,.92);
  color:var(--blue);
  border:1px solid rgba(10,30,50,.12);
  box-shadow:0 10px 26px rgba(10,30,50,.06);
}
.btn.secondary:hover{box-shadow:0 18px 40px rgba(10,30,50,.1)}

/* Hero: más gráfico, pero sobrio */
.hero{
  position:relative;
  padding:104px 0 86px;
  overflow:hidden;
}
.hero::before{
  content:"";
  position:absolute;
  right:-150px;
  top:-120px;
  width:540px;
  height:540px;
  background:radial-gradient(circle,rgba(184,15,28,.10),rgba(184,15,28,.035) 40%,transparent 70%);
  pointer-events:none;
}
.hero::after{
  content:"";
  position:absolute;
  left:0;
  bottom:0;
  width:100%;
  height:1px;
  background:linear-gradient(90deg,transparent,rgba(10,30,50,.16),transparent);
}
.eyebrow{
  display:inline-flex;
  align-items:center;
  gap:10px;
  color:var(--red);
  background:rgba(184,15,28,.065);
  border:1px solid rgba(184,15,28,.13);
  border-radius:999px;
  padding:8px 12px;
}
.eyebrow::before{
  content:"";
  width:7px;height:7px;border-radius:999px;background:var(--red);
  box-shadow:0 0 0 5px rgba(184,15,28,.10);
}
.h1,.page-hero h1,.section h2{
  color:#081A2C;
  letter-spacing:-.065em;
}
.h1{max-width:850px}
.lead{color:#4A5D70;font-weight:500}
.visual-card{
  border:1px solid rgba(255,255,255,.78);
  border-radius:34px;
  box-shadow:0 34px 86px rgba(10,30,50,.16);
  background:linear-gradient(145deg,#fff,#F4F7FA);
  transform:translateZ(0);
}
.visual-card img{padding:8px}

/* Secciones y tarjetas: más consultoría, menos plantilla */
.section{padding:86px 0}
.section.soft{
  background:
    linear-gradient(180deg,#F5F8FB 0%,#EEF3F7 100%);
  border-top:1px solid rgba(10,30,50,.05);
  border-bottom:1px solid rgba(10,30,50,.05);
}
.section.dark{
  background:
    radial-gradient(circle at 85% 10%,rgba(184,15,28,.22),transparent 30%),
    linear-gradient(135deg,#06111D 0%,#0A1E32 72%,#10283F 100%);
}
.section.dark .section h2,.dark h2{color:#fff}
.section-head{margin-bottom:38px}
.section .desc{color:#566879;font-size:17px}
.grid-3{gap:26px}
.card{
  border:1px solid rgba(220,229,237,.95);
  border-radius:var(--radius-xl);
  box-shadow:var(--soft-shadow);
  background:rgba(255,255,255,.94);
  position:relative;
}
.card::before{
  content:"";
  position:absolute;
  inset:0 0 auto 0;
  height:4px;
  background:linear-gradient(90deg,var(--red),rgba(184,15,28,.08));
  opacity:.85;
}
.card:hover{transform:translateY(-7px);box-shadow:var(--premium-shadow)}
.card img{background:linear-gradient(135deg,#F6F9FC,#EEF3F7)}
.card-body{padding:30px}
.card h3{font-size:26px;color:#0A1E32}
.card p{color:#536577}
.tag{
  display:inline-flex;
  border-radius:999px;
  padding:7px 10px;
  background:rgba(184,15,28,.07);
  color:var(--red);
}
.link{color:var(--red)}

/* Bloques de proceso y KPIs */
.list div{
  border-radius:20px;
  border:1px solid rgba(220,229,237,.95);
  box-shadow:0 12px 28px rgba(10,30,50,.055);
  position:relative;
  padding-left:22px;
}
.list div::before{
  content:"";
  position:absolute;
  left:0;top:18px;bottom:18px;width:4px;
  background:var(--red);
  border-radius:99px;
}
.kpi{
  border-radius:26px;
  box-shadow:0 18px 40px rgba(10,30,50,.10);
}
.kpi strong{color:var(--red)}
.dark .kpi strong{color:var(--blue)}
.dark .kpi{border-color:rgba(255,255,255,.12)}

/* Page hero: identidad más premium en páginas internas */
.page-hero{
  position:relative;
  overflow:hidden;
  padding:84px 0 78px;
  background:
    radial-gradient(circle at 88% 12%,rgba(184,15,28,.36),transparent 28%),
    linear-gradient(135deg,#06111D 0%,#0A1E32 70%,#10283F 100%);
}
.page-hero::after{
  content:"";
  position:absolute;
  right:8%;bottom:-90px;
  width:300px;height:300px;
  border:1px solid rgba(255,255,255,.10);
  border-radius:50%;
}
.page-hero h1{color:#fff;max-width:960px}
.page-hero .lead{color:#D5E1EA;max-width:790px}
.breadcrumb{color:#B8C9D8;text-transform:uppercase;letter-spacing:.09em;font-size:13px}

/* Formularios y contacto */
.form{
  border-radius:30px;
  border:1px solid rgba(220,229,237,.95);
  box-shadow:0 28px 72px rgba(10,30,50,.13);
}
input,textarea,select{
  border-radius:16px;
  border-color:#D9E4EC;
  background:#FBFCFE;
}
input:focus,textarea:focus,select:focus{
  outline:none;
  border-color:rgba(184,15,28,.38);
  box-shadow:0 0 0 4px rgba(184,15,28,.08);
}

/* WhatsApp: menos genérico, más botón flotante profesional */
.wa{
  box-shadow:0 18px 44px rgba(37,211,102,.26);
  border:1px solid rgba(255,255,255,.42);
  padding:15px 19px;
}

@media(max-width:980px){
  .nav-inner{min-height:84px!important}
  .brand-logo img{height:58px!important}
  .menu{gap:4px!important;font-size:17px!important}
  .menu>a,.menu .menu-link{border-radius:14px}
  .menu>a::after{display:none}
  .hero{padding:70px 0 64px}
}
@media(max-width:560px){
  .brand-logo img{height:50px!important}
  .page-hero{padding:58px 0 54px}
  .section{padding:62px 0}
  .h1{font-size:clamp(38px,13vw,54px)}
}